FOUND158 X WOW MARKET

HALLOWEEN PARADE EVENT

Team Leader (team of 5)

  1. Co-hosting the event with WOW MARKET team in the theme of sustainable fashion and had a total volume of 10,000+ people each day.

  2. Writing Press release articles and had published on 5 mainstream governmental Chinese media platforms.

  3. Reaching out to KOLs and KOCs on TikTok and Red and had exposure of 100,000 views.

  4. Video editing and publishing on WeChat channel and TikTok and nominated by media as the most influential halloween event in Shanghai

2022.10.28-10.31

FOUND158 MARKET CIIE EXPRESS

led by CHINESE government 

2022.8.19-8.28

Team Leader (team of 4)

  1. Led and in cohesion with China International Import Expo, communicating with expo officials and presenting campaign pitches directly and independently to CIIE.

  2. Reaching out to international merchants and brands provided by CIIE and fulfilling the needs of promoting and marketing sales domestically and had a total sales of 20,000 dollars.

  3. Marketing on Chinese mainstream media, tv channels and social media, and had an exposure of over 500,000 views.

  4. Video editing and publishing on WeChat channel and TikTok, and welcoming governmental officials to come and enjoy the market.

Valentine’s day special video

Video Content Leader (team of 3)

  1. Writing scripts in Shanghainese dialect and shooting brief for valentine’s special video in the perspective of FOUND158’s Miss Bag and her “boyfriends”.

  2. Shooting and editing with team members and adopting a new way of filming using continuous images instead of videos.

  3. Published on WeChat channel and had over 10,000 views.

  4. The facial masks presented in the video promoted its sales to 45%.

2022.2.14

FOUND158 x BUdweiser nye

Event Leader (team of 9)

  1. Working with Bud’s marketing team to develop the event in the year of the tiger theme, pitching and writing proposals independently.

  2. Press release meetings and conferences with KOLs to promote the event on social media and had a total exposure of 1,000,000 views and 50,000 average customer volume.

  3. Bud’s new tiger year beer sales increased 35% through the event.

  4. Video editing and providing shooting instructions to the team

2021.12.31-2022.1.1

Miss found158 tiktok video for shanghai night festival

Video Content Leader (team of 3)

  1. Presenting FOUND158 as Miss FOUND158 in conjunction with Shanghai Night Festival, the video was used by the Shanghai government as one of the promotion videos.

  2. Inspired by viral videos on TikTok of that period of time and worked with TikTok Shanghai marketing team to better produce the video.

  3. Video Editing

  4. Had more than 30,000 views on TikTok, WeChat channel and official accounts.

2021.6

LEVI’S 501 DAY EVENT @FOUND158

Event Leader (team of 3)

  1. Working with Levi’s marketing team and agencies for event pitching and contents hosting.

  2. Inviting KOLs and KOCs for t-shirt making and posting contents on social media

  3. Coordinating Levi’s afterparty at 44KW, one of the most famous nightclubs in Shanghai at FOUND158, and communicating with celebrities and KOLs meetings.

2021.5